Benchmarking

Built into the National CD Rateline methodology is a process that many other ratings services either do not provide at all, or offer as a stand-alone profit center. It is benchmarking, sometimes referred to as “process benchmarking” or “best practice benchmarking.” And it is part of the package when you become a National CD Rateline annual subscriber.

Benchmarking is an invaluable management tool that will keep you totally wired in not only to current market trends but also the historic scenarios that set the stage for present events. This balancing of past against present will help you insulate against interest rate risk, while also giving you the opportunity to foresee and capitalize on funding and investment options during market fluctuations.

Our experience with clients is that benchmarking is a process which managements, particularly strategic managements, already appreciate and use in evaluating various aspects of their processes in relation to “best practice,” usually within their own sector. Sometimes thought of as a one-off event, in today’s volatile marketing environment it is more and more being included in the marketing mix as a continuous process by which smart organizations seek to raise the bar by constantly seeking to challenge their practices.

National CD Rateline clients have come to rely on the benchmarking process as integrated directly into our daily buy/sell discipline. It is our goal to keep you on top of your game when it comes to the bottom line.